How Loom Uses In-Product Popups For Upselling

How Loom Uses In-Product Popups to Promote AI Features and Upsells — and How You Can Do the Same with Upvert

Tech leaders like Loom understand that grabbing user attention inside the product is the key to driving adoption, feature usage, and upsells. That’s why Loom has leaned into in-product popups to highlight new AI capabilities, guide users through updates, and promote premium add-ons—all without leaving the product experience.

Loom’s Strategy: Popups That Drive Action

When Loom rolls out new features—especially its AI-powered video tools—they don’t wait for users to read about it in a newsletter. Instead, they trigger personalized popups in context:

  • Announcing AI enhancements when a user finishes a recording
  • Highlighting new integrations at the point of use
  • Prompting plan upgrades when usage exceeds free limits

These timely, embedded messages keep users engaged, educated, and more likely to convert.

The Challenge: Most Teams Can’t Build Popups Like Loom

Loom has the advantage of a full product and growth team. Most companies don’t. Building custom popups usually means engineering time, internal tooling, and long dev cycles.

The Solution: Upvert

Upvert.io brings Loom-style in-product popups to teams of any size—without code, without devs, and without delay.

With Upvert, you can:

  • Announce New Features Instantly
    Launch popups to showcase AI rollouts or product updates, triggered by user behavior.
  • Upsell at the Right Moment
    Automatically prompt freemium users to upgrade based on plan usage or feature interaction.
  • Educate Without Leaving the Page
    Embed videos, tooltips, and personalized messages next to buttons or key workflows.
  • Launch in Minutes
    No engineering resources needed. Just drop in the Upvert script and go live.

And it starts at only $480/year, making it a no-brainer for product and marketing teams that want to scale impact—fast.

Final Thoughts

Loom’s in-product popup strategy isn’t just smart—it’s replicable. With Upvert, you get the same powerful capabilities without the overhead.

Turn your product into a conversion machine.

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