Supercharge Outreach.io Prospecting With Upvert's Insights

In today’s competitive B2B landscape, identifying your website visitors isn’t enough. What matters is knowing who they are, what they viewed, and how to follow up—automatically and effectively.

That’s where Upvert.io steps in.

From Anonymous Visit to Actionable Insight

When a lead lands on your site from a marketing campaign—whether through email, LinkedIn, or PPC—Upvert tracks their journey in real time. You don’t just get identity data. You get contextual behavior insights: what pages they hit, how long they stayed, and what content caught their interest.

This isn’t just analytics—it’s fuel for your CRM.

Push Web Engagement Data into HubSpot CRM

Upvert syncs this data directly into your CRM platform (like HubSpot), attaching rich behavioral insights to each contact or company record. Sales and marketing teams gain immediate context—“This VP of Marketing read our pricing page and product tour”—allowing for hyper-personalized follow-up.

Retarget with Precision in Outreach, Apollo & More

With contextual data now in your CRM, you can trigger workflows in Sales Engagement Platforms like Outreach or Apollo. Automatically:

• Enroll hot leads into email cadences based on the content they engaged with
• Prioritize contacts that hit key intent pages (e.g., pricing, case studies)
• Retarget cold leads who re-engaged with new messaging or features

It’s like having a virtual SDR working behind the scenes—24/7.

Why This Matters for B2B Teams

Traditional retargeting is often broad and impersonal. Upvert makes it contextual and timely. By combining real-time web behavior with CRM data and outbound tools, B2B teams can:

• Shorten the sales cycle
• Reduce wasted outbound effort
• Improve conversion rates from existing web traffic

Final Thought

If you're investing in marketing campaigns, Upvert ensures you're not leaving insights—or revenue—on the table. Turn every website visit into a retargeting opportunity with meaningful context that drives results.

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