Seed Startup Uses Popups To Drive More Demos

B2B marketers are constantly chasing the attention of their ideal customers. But what happens when a potential lead visits your site, pokes around, and then… moves their mouse to the top corner to exit?

For Slash Experts, that moment isn’t the end of the story—it’s just the beginning.

‍

🚪 Turning Exit Intent into Demo Gold

SlashExperts recently implemented exit intent popups across key landing pages to capture the attention of prospects just as they were about to bounce. The message? Simple and effective:

“See a demo and get $250 towards your first Expert Program.”

It’s direct, valuable, and positioned perfectly in the buyer’s journey. And the results? According to their team, demos booked from this popup alone have significantly increased, adding pipeline that would’ve otherwise disappeared into the void.

‍

💡 Why Exit Intent Works

Exit intent technology tracks cursor movement to detect when a user is about to leave the site. Instead of letting visitors drop off without action, it offers them a compelling reason to stay—like a discount, a free consultation, or in SlashExperts’ case, a $250 incentive.

It's especially effective when you're promoting something high-value, like a product demo that leads directly into revenue-generating conversations.

‍

⚡ Set It Up in Minutes with Upvert

Setting up these kinds of high-performing popups used to require designers, developers, and weeks of iteration. Now, with Upvert.io, you can launch an AI-powered exit intent popup like SlashExperts’ in minutes—no code, no friction.

• ✅ AI-generated templates help you create copy that converts
• 🎨 Canva-style editor makes visual customization a breeze
• 🧠 Behavioral triggers like exit intent can be added in a few clicks
• 📊 Real-time performance tracking helps you iterate faster

‍

🧠 Bonus: Use AI to Create a Popup That Sells

One of the most powerful aspects of Upvert is the built-in AI assistant. Just describe your offer, audience, and goal, and it will suggest optimized headline, copy, and even layout. Want to offer a discount? Promote a webinar? Announce a new feature? Done and deployed in under 5 minutes.

‍

Final Thoughts

SlashExperts proves that a well-timed popup can dramatically improve demo conversions—especially when paired with a strong CTA. And with Upvert, any B2B company can follow that playbook—without the hassle.

If you're not capturing exit traffic today, you're leaving qualified leads (and revenue) on the table.

Ready to try it yourself?
👉 Start building your first exit intent popup with Upvert and turn website exits into demo bookings—fast.