How Outreach Turns Their Product Into a Channel (and How You Can Too)

Outreach just rolled out a smart play: they’re using in-product popups to drive downloads of their new mobile app for sales reps. Instead of relying on email blasts or hoping users see a LinkedIn post, Outreach meets users where they already are—inside the platform.

The popup they’re running (see screenshot) is simple but powerful:

• A QR code for instant app downloads.
• A clear value prop: “Manage call & email tasks on the go.”
• App Store & Google Play buttons for quick installs.

It’s the perfect example of what we call “Product as a channel.”

Why This Works

• Instant education – Users don’t need to go searching; the value of the mobile app is surfaced right in their workflow.
• Faster adoption – With zero friction, reps can download the app in seconds.
• Better ROI for sellers – By connecting desktop and mobile experiences, Outreach drives higher usage and stickier engagement.

Here’s the Big Lesson

Outreach didn’t just “announce” their new app. They turned their product into a distribution engine. Popups like this transform launches, enablement, and upsells—because they hit your most engaged audience in the exact right moment.

And that’s exactly what Upvert makes possible for every SaaS company.

With Upvert, you can:
✅ Drop in a snippet or connect via Google Tag Manager.
✅ Choose from dozens of templates (or build your own).
✅ Trigger perfectly timed popups for education, upsells, or feature launches.
✅ Track engagement and push data into HubSpot (or your CRM).

If Outreach is proving anything here, it’s this: your product is the most underleveraged growth channel you have. And with Upvert, you don’t need Outreach’s dev team to make it happen.

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