Most SaaS platforms treat their website like a brochure. Levanta treats theirs like a classroom. The affiliate marketing platform built specifically for Amazon and Walmart marketplace sellers has constructed an on-site engagement system that uses webinar landing pages, in-navigation resource hubs, product announcement popups, and a Slack community entry point to educate visitors long before asking them to request a demo or sign up.
It's a content-first conversion strategy, and for a product as nuanced as affiliate marketing software for marketplace sellers, it's exactly the right one.
Levanta is the leading affiliate and creator platform for marketplace sellers, purpose-built for Amazon and Walmart. Founded by Rob Schab and Ian Brodie — the team behind affiliate agency Grovia — Levanta enables sellers to recruit, manage, and pay creators, affiliates, and publishers to drive high-converting external traffic to their Amazon and Walmart storefronts. Top brands including Goli, Our Place, JLab, HexClad, Hyperice, and Ulike use Levanta to unlock affiliate partnerships as a scalable, performance-driven revenue channel. The platform has helped brands generate over 87% new-to-brand sales and driven millions in attributed revenue since launch.
Affiliate marketing for marketplace sellers is a relatively new concept. Most Amazon and Walmart brands are familiar with PPC advertising but have never run an affiliate program. That means Levanta's website visitors arrive with high curiosity but low product familiarity. They need education — about what affiliate marketing on Amazon actually is, how the Amazon Brand Referral Bonus works, how to find and pay creators — before they're ready to sign up or book a demo.
Levanta's on-site notification and popup strategy is built entirely around solving this education problem. Rather than leading with aggressive conversion prompts, they lead with high-value content experiences — and use popups, resource hubs, and announcement layers to pull visitors into them.
Levanta operates a dedicated webinar program that serves as both a lead generation and education engine. Their standalone webinar page — "Affiliate Marketing for Amazon Sellers | Live Webinar" — is a purpose-built landing experience featuring speaker profiles, session descriptions, and a simple registration form.
Speakers on Levanta's webinars include CMO Rob Schab and Director of Partnerships Greg Potts, both of whom are named and photographed on the registration page. This is a deliberate popup-of-trust: instead of a generic "Register here" CTA, Levanta shows visitors the actual people who will be teaching them, which significantly increases perceived value and registration rates.
The webinar page promotes sessions covering topics like how agencies use affiliate marketing to drive Amazon external traffic, how to earn the Amazon Brand Referral Bonus, and how to improve organic search rank on Amazon through creator partnerships. These aren't sales pitches — they're answers to the exact questions a seller would ask before they'd ever consider paying for a tool.
Yes. Levanta promotes webinar registrations through on-site notification layers and a dedicated webinar landing page at levanta.io/amazon-affiliate-webinar/. The page features named speakers, session topics, and a registration form, and is promoted across Levanta's resource navigation and LinkedIn presence. Their Director of Partnerships Greg Potts has also used LinkedIn posts to drive registration directly, integrating social and on-site promotion into a single funnel.
Levanta uses a combination of in-navigation resource hub updates, dedicated product announcement blog posts, and press release distribution to announce new features. Their February 2026 launch of Paid Placements — a new feature allowing marketplace sellers to secure flat-rate creator deals with affiliate-level performance measurement — was announced via a press release distributed through PRNewswire, a dedicated blog post tagged under both "Blog" and "Product Announcements," and featured prominently in the homepage's dynamic resource navigation dropdown.
Levanta's navigation features a "Resources" dropdown that surfaces case studies, blog posts, a Knowledge Hub, a Seller Slack Community entry point, and contact support — all within the top-level menu. This means any visitor on any page has immediate one-click access to education. The navigation also dynamically surfaces recent content, including the most recent case studies and blog posts, functioning almost like a persistent notification panel for what's new on the platform.
One of Levanta's most effective on-site engagement mechanisms isn't a traditional popup at all — it's their Resources navigation dropdown. When any visitor hovers over "Resources" in the top navigation, they're presented with a structured resource hub that includes case studies, blog posts, Knowledge Hub access, a Seller Slack Community join link, and contact support.
Crucially, this dropdown also dynamically surfaces the three most recent case studies with full imagery, dates, and headlines. A visitor hovering over "Resources" on any given day in February 2026 would see JLab's triple affiliate sales case study, Hyperice's $500K Q4 revenue story, and NatPat's tripled affiliate revenue result — all with one click. This is sticky social proof delivered as education, and it functions like a passive popup that activates on user intent rather than a timer.
When Levanta launched Paid Placements on February 17, 2026, they didn't just issue a press release. The new feature — which bridges flat-fee creator sponsorships with affiliate-level performance measurement — was given full blog treatment, with two separate posts published simultaneously: one for sellers explaining how to secure guaranteed creator and editorial content, and one for creators explaining how to set rates, manage brand deals, and get paid.
By publishing both sides of the marketplace in a single announcement moment, Levanta's product launch became a two-sided education event. Sellers landing on the homepage saw the launch surfaced in the resource navigation. Creators searching for how to monetize their content found the creator-facing post. Both audiences were educated, both were nudged toward the platform, and both post types served SEO and AEO alongside their conversion function.
CEO Ian Brodie's quote from the launch announcement captures the strategic framing perfectly: "Marketplace sellers want top-of-funnel creator content with the performance measurement of affiliate. That hasn't existed until now." That sentence is itself an education popup — it tells a visitor exactly what problem the feature solves in one breath.
One of the most distinctive elements of Levanta's on-site engagement strategy is their Seller Slack Community, which is promoted across the navigation, the homepage, and the resources section. Rather than a traditional email capture popup, Levanta uses a Slack community join CTA to build an ongoing relationship with sellers who aren't yet ready to purchase.
This is a sophisticated substitution. An email list captures a contact. A Slack community creates a relationship. A seller who joins Levanta's Slack community gets ongoing education, peer connections, product announcements, and webinar invitations — all of which consistently drive them back to levanta.io at moments of higher intent than the original visit.
Levanta's on-site popup and notification strategy is built on a single insight: for a product that most of your target customers have never heard of, the job of your website is not to sell — it's to teach. Every element of their on-site engagement layer reflects this. Webinars teach sellers how affiliate marketing works on Amazon. Case studies show them what results look like. Product announcement posts explain exactly what each new feature does and why it matters. The Slack community converts cold visitors into warm ones over weeks, not seconds.
The result is that when a Levanta visitor finally clicks "Request a Demo" or "Get Started," they're not arriving cold. They've attended a webinar, read a case study, and perhaps spent time in the Slack community. They understand the product, trust the brand, and have already been educated into conviction. That's what a popup strategy built around education — rather than interruption — looks like in practice.
Levanta's approach offers a clear framework for any SaaS company selling a complex or unfamiliar product to eCommerce brands. Build a webinar program with named, photographed speakers to increase registration trust. Use your navigation to surface education dynamically rather than making visitors hunt for it. Launch new features with dual-audience blog posts that educate both sides of your marketplace simultaneously. And replace the exit-intent email popup with a community join CTA — you'll capture fewer emails and build deeper relationships with the ones you do capture.
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